TAKE A PEEK OF SOME OF THE IMMERSIVE INSIDE COLOR FACTORY
Chicago is a world-famous city for its museums, like the Art Institute, The Field Museum, The Museum of Science and Industry and many others. These museums attract visitors from all over the globe, eager to see the amazing collections and exhibits housed within their walls. Now, it’s adding one with a 200,000 ball, mint green ball pit to that list. The new ball pit will be located in New York City and will be open to the public starting this summer.
The Color Factory is an interactive art museum located inside the Willis Tower at 233 S. Wacker Drive. Spanning 25,000 square feet, the museum invites visitors to experience the joy of color through multi-sensory installations and immersive rooms. According to a press release, The Color Factory aims to “spark curiosity, discovery, and play” through its unique exhibitions and hands-on activities.
The museum has a wide variety of attractions, from a color maze to a “deconstructed movie theater.” Interactive and immersive art installations mix color and sound, and of course, there is a very large green ball pit.
The museum’s 36-color palette was inspired by Chicago elements and neighborhoods, like the red of Calder’s Flamingo in the Loop, and the green from an Original Rainbow Cone. The palette was created in collaboration with local artists Akilah Townsend and Edra Soto.
The museum is open Tuesday to Sunday:
Hours: Tuesday – Sunday., 9am – 8pm
Source: NBC Chicago